AI Advice Group was started by Elliot Forte, founder of the marketing and business consultancy Business Think.

Our Values

We believe technology should enhance our work, not replace thoughtfulness or responsibility.

Every member is encouraged to be deliberate about what “responsible use” means in their own business and to uphold those standards consistently.

AI can make attribution difficult, but we aim to acknowledge the sources, people, and ideas that inform our work whenever possible.

We use AI to create better value for customers/employees, not to cut corners or undermine human expertise.